V
voren
EPOXY GROWTH STUDIO
FILE 03PILOT PROGRAM / EARLY RECEIPTS

Epoxy Flooring Marketing Results From Contractors Who Were Done Wasting Money On Bad Leads.

Three epoxy contractors, three different markets, one shared problem: their marketing was bringing in the wrong jobs. Here's what changed.

3
Pilot Operators
90 days
Avg. Engagement
2/3
Renewed To Retainer
NOTE

Client names below are anonymized at their request, they're still our competitive edge in their markets. We'll connect serious prospects with a pilot operator on a reference call.

CASE FILE / 01MIDWEST / OH

Epoxy Flooring Marketing Results: Columbus Ohio

Founding Operator: 2-Man Garage Shop
2-Man CrewColumbus Metro, OH•Residential Garage + Basement
STUDY 01 / 03
THE BEFORE STATE

Owner was paying $85/lead to a national aggregator for $400 'paint my floor' jobs. GBP had 11 reviews, wrong primary category ('Painter'), and the website didn't mention metallic or polyaspartic anywhere. Calendar was full of tire-kickers.

THE EPOXY-SPECIFIC PLAY
  1. 01
    FIXED
    GBP primary category → 'Concrete Contractor', added flake + metallic services with photos.
    GBP optimization
  2. 02
    KILLED
    Cancelled the lead-aggregator contract. Reallocated $600/mo to a tight Meta test on 2015-2020 build-year homes.
    Meta Ads
  3. 03
    AUTOMATED
    Set up a 3-step SMS reply for inbound leads, first response under 5 minutes.
    Email & SMS
60 days
Pilot Window
9
Booked Quotes / Mo
3.1x
Pilot ROAS

That's roughly 3-4 extra high-ticket jobs per month.

Every $1 in ad spend returned $3.10 in pipeline value.

↳ THE RECEIPTS
business.google.com/insights
GBP INSIGHTS / LAST 7 DAYS
Calls (28d)
23+14
Direction Requests
16+9
Website Clicks
94+58
INBOUND SMS LEAD
9:47 PM
Hey, saw your Google profile. We've got a 600sqft garage, looking at the gray flake. What's a ballpark and how soon can you quote?
Inbound lead: Pilot 01

Want similar results for your shop?

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CASE FILE / 02SOUTHWEST / TX

Epoxy Flooring Marketing Results: Austin Texas

Founding Operator: Polyaspartic Specialist
3-Man CrewAustin Metro, TX•High-Ticket Polyaspartic Garages
STUDY 02 / 03
THE BEFORE STATE

Crew was set up for $8k+ polyaspartic systems but the previous marketer was running 'epoxy paint' Google Ads. Tickets averaged $2.4k. Burning $1,800/mo on traffic that didn't match the offer.

THE EPOXY-SPECIFIC PLAY
  1. 01
    REBUILT
    New landing page focused only on polyaspartic, moisture testing, 1-day install, 15-yr warranty.
    SEO & landing pages
  2. 02
    BLOCKED
    Added 60+ negative keywords (DIY kit, paint, cheap, rustoleum) to the existing ad account.
    Google Ads
  3. 03
    TARGETED
    Narrowed Meta to $500k+ home value zips with retargeting on the polyaspartic explainer video.
    Meta Ads
90 days
Pilot Window
$6.8k
Avg. Ticket (was $2.4k)
4.2x
Pilot ROAS

Nearly 3x the average ticket, from the same ad budget.

Every $1 in ad spend returned $4.20 in pipeline value.

↳ THE RECEIPTS
business.google.com/insights
GBP INSIGHTS / LAST 7 DAYS
Calls (28d)
31+12
Direction Requests
22+10
Website Clicks
148+71
INBOUND SMS LEAD
9:47 PM
Watched your polyaspartic vs epoxy video. 3-car garage, want it done before the holidays. When can someone come measure?
Inbound lead: Pilot 02

Want similar results for your shop?

BOOK A FREE AUDIT
CASE FILE / 03MOUNTAIN WEST / CO

Epoxy Flooring Marketing Results: Denver Colorado

Founding Operator: Solo Owner
Solo Owner-OperatorDenver Metro, CO•Residential + Light Commercial
STUDY 03 / 03
THE BEFORE STATE

One-man shop, 6 GBP reviews, no consistent way to ask for them. Service area set to a single zip. Website was a one-pager from 2019. Competing against franchise shops with 200+ reviews.

THE EPOXY-SPECIFIC PLAY
  1. 01
    EXPANDED
    GBP service area widened to 7 zip codes; added service-specific pages (garage, basement, patio).
    SEO & GBP
  2. 02
    AUTOMATED
    Post-job review request via SMS with a direct GBP link, sent within 2 hours of payment.
    Email & SMS
  3. 03
    REWROTE
    Homepage rebuilt around 'one-day garage transformation' with before/after gallery.
90 days
Pilot Window
+19
New 5★ Reviews
Top 5
Local Pack (3 zips)

From 6 to 25 reviews, enough to compete with franchise shops.

Now visible on the map where it counts.

↳ THE RECEIPTS
business.google.com/insights
GBP INSIGHTS / LAST 7 DAYS
Calls (28d)
18+11
Direction Requests
9+6
Website Clicks
67+42
INBOUND SMS LEAD
9:47 PM
Found you on Google, you've got way better reviews than the big guys now. Need a quote on a 2-car next month, possible?
Inbound lead: Pilot 03
04FOUNDING OPERATOR FEEDBACK

Straight From The First Three.

Three pilot operators. Anonymized at their request. We'll grow this wall the honest way, one shop at a time.

"First call, they asked what grit I run on my Diamond Cup before they asked about ad budget. That told me everything. Pilot's been a fair trade."
Pilot Operator 01
2-Man Garage Shop
Columbus Metro, OH
"My old marketer ran 'epoxy paint' Google Ads against a polyaspartic shop. Voren rebuilt the page and the negatives in a week. Tickets are up. That's all I care about."
Pilot Operator 02
Polyaspartic Specialist
Austin Metro, TX
"They were upfront that I was one of their first. Honestly that's why I said yes, I didn't want to be account #400 at some big agency. Communication's been straight."
Pilot Operator 03
Solo Owner-Operator
Denver Metro, CO
↳ YOUR FILE IS NEXT

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EPOXY GROWTH STUDIO

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