FILE / P1.01
Negative Keywords For Epoxy Contractors
The 47-word negative list every coating contractor needs to stop wasting ad spend on DIYers.
KEYWORD TARGET
"epoxy flooring Google ads negative keywords"
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Three content pillars built specifically for epoxy contractors — getting more jobs, winning better ones, and growing your business without relying on referrals.
How to fill your calendar with the right jobs.
How to win at higher margins against the cheap guy.
How to scale beyond referrals and word-of-mouth.
The 47-word negative list every coating contractor needs to stop wasting ad spend on DIYers.
The 3-pack dominance framework — from GBP optimization to review velocity.
Permit data + a 1-page builder packet. That's the whole play.
The 'pour shot' formula. Phone. No editor. Hooks in frame one.
The exact talk track that reframes price into cost-per-year.
The 3-step email follow-up that re-engages leads who went silent after the quote.
Pre-qualify leads by budget, square footage and substrate before they hit your phone.
From the showroom pitch to the before/after close — how premium sells itself.
The three-layer system that replaces word-of-mouth with predictable lead flow.
The 2-year checkup email that reactivates past customers at $3k-$5k per send.
Not just pretty pictures — a portfolio structure that filters out tire-kickers.
From zero to booked — the GBP + one ad campaign that gets your first online lead.
One email per month. No marketing fluff. Just one tactical tip on increasing margins or fixing a common coating defect. Written by a former distributor rep.